• Cluster Strategy, Marketing and Management

Janne Skamel studied Business Administration (Bachelor of Science) at the Heinrich Heine 伟德国际_伟德国际1946$娱乐app游戏 Düsseldorf. She continued her studies in Management at the 伟德国际_伟德国际1946$娱乐app游戏 of Hohenheim (Master of Science), focusing on marketing and management. She graduated with a master thesis on the effects of price complexity on consumer’s perceptions of price fairness in the service context. Since October 2021, she has been part of the team at the Chair for Value Based Marketing at the 伟德国际_伟德国际1946$娱乐app游戏 of Augsburg.

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During her studies, Janne Skamel was a student assistant at the Chair of Economics, Monetary Economics, at the Heinrich Heine 伟德国际_伟德国际1946$娱乐app游戏 Düsseldorf and a student research assistant at the Chair for Service Management and Service Markets at the 伟德国际_伟德国际1946$娱乐app游戏 of Hohenheim.

Conference Papers

Skamel, Janne G., and Michael Paul (2024):?The Effects of Corporate Sociopolitical Debate Strategies on Customer Responses: Solving the Corporate Activism Dilemma, in:?2024 AMA Winter Academic Conference,?St. Pete Beach, FL.

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Skamel, Janne G., Maximilian Bruder and Michael Paul (2023): Corporate Sociopolitical Activism Strategies and their Effects on Consumer Attitudes, in: QUIS18 Conference, Hanoi, VNM.?

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Experimental Methods for Behavioral Science,?伟德国际_伟德国际1946$娱乐app游戏 of St. Gallen, Gerald H?ubl (伟德国际_伟德国际1946$娱乐app游戏 of Alberta), Summer Term 2022?

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伟德国际_伟德国际1946$娱乐app游戏iation, Moderation, and Conditional Process Analysis I, 伟德国际_伟德国际1946$娱乐app游戏 of St. Gallen, Amanda Montoya (伟德国际_伟德国际1946$娱乐app游戏 of California, Los Angeles), Summer Term 2022

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Theory Construction and Publishing in Leading Journals, 伟德国际_伟德国际1946$娱乐app游戏 of Münster, Ajay K. Kohli (Georgia Institute of Technology), Summer Term 2023