Michael Paul studied Business Administration at Leibniz 伟德国际_伟德国际1946$娱乐app游戏 of Hanover, Dublin City 伟德国际_伟德国际1946$娱乐app游戏 Business School, and the Department of Journalism and Communication Research, Hanover, focusing on marketing, international economics, and media research. After completing his doctoral thesis at Bauhaus-伟德国际_伟德国际1946$娱乐app游戏 of Weimar, he was Post-Doc and Acting Professor for Marketing and 伟德国际_伟德国际1946$娱乐app游戏ia at the Faculty of 伟德国际_伟德国际1946$娱乐app游戏ia at Bauhaus-伟德国际_伟德国际1946$娱乐app游戏 of Weimar and Junior Professor for Marketing at the Westf?lische Wilhelms-伟德国际_伟德国际1946$娱乐app游戏 of Münster.

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Since October 2012, he holds the Chair for Value Based Marketing at 伟德国际_伟德国际1946$娱乐app游戏 of Augsburg. His primary research and teaching interests are brand management, corporate sociopolitical activism, customer experience management, digital/new media marketing, marketing research, services marketing, and value based marketing. His work has repeatedly received awards and has been accepted for publication by leading international journals.?He is a member of the Working Group Social Resilience at the 伟德国际_伟德国际1946$娱乐app游戏 of Augsburg.?He is Vice Dean of the Faculty of Business and Economics.

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For more information see: XING | LinkedIn

Journal Articles

Kleine, Janina, Nico Friederich, and Michael Paul (2023):?Celebrity Endorser Scandals and Competitor Firm Value, in: Journal of Advertising (forthcoming). [ Download]

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Gahler, Markus, Jan F. Klein, and Michael Paul (2023): Customer Experience: Conceptualization, Measurement, and Application in Omnichannel Environments, in: Journal of Service Research, 26 (2), 191–211. [ Download]

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Lechner, Andreas T., Frank Mathmann, and Michael Paul (2022): Frontline Employees’ Display of Fake Smiles and Angry Faces: When and Why They Influence Service Performance, in: Journal of Service Research, 25 (2), 211-226. [ Download]

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Bruder, Maximilian,?Andreas T. Lechner, and Michael Paul (2021):?Toward Holistic Frontline Employee Management: An Investigation of the Interplay of Positive Emotion Displays and Dress Color, in: Psychology & Marketing, 38, 2089–2101. [ Download]

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Kralj, Sonja N., Andreas T. Lechner, and Michael Paul (2019): Subtle but Spotted? Influencing Factors of Customer-Perceived Weight Discrimination, in: Journal of Services Marketing, 33 (5),?532-546. [ Download]

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Lechner, Andreas T. and Michael Paul (2019): Is this Smile for Real? The Role of Affect and Thinking Style in Customer Perceptions of Frontline Employee Emotion Authenticity, in: Journal of Business Research, 94 (1), 195-208. [ Download]

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Marchand, André, Michael Paul, Thorsten Hennig-Thurau, and Georg Puchner (2017): How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms, in: Journal of Service Research, 20 (2), 105-119.?[ Download]

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Vogel, Julia and Michael Paul (2015): One Firm, One Product, Two Prices: Channel-Based Price Differentiation and Customer Retention, in: Journal of Retailing and Consumer Services, 27 (1), 126-139.?[ Download]

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Emrich, Oliver, Michael Paul, and Thomas Rudolph (2015): Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type, in: Journal of Retailing, 91 (2), 326-342.?[ Download]?

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Paul, Michael, Thorsten Hennig-Thurau, and Markus Groth (2015): Tightening or Loosening the “Iron Cage”? The Impact of Formal and Informal Display Controls on Service Customers, in: Journal of Business Research, 68 (5), 1062–1073.?[ Download]

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Paul, Michael, Thorsten Hennig-Thurau, Dwayne D. Gremler, Kevin P. Gwinner, and Caroline Wiertz (2009): Toward a Theory of Repeat Purchase Drivers for Consumer Services, in: Journal of the Academy of Marketing Science, 37 (2), 215-237.?[ Download]

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Hennig-Thurau, Thorsten and Michael Paul (2007): Can Economic Bonus Programs Jeopardize Service Relationships?, in: Service Business. An International Journal, 1 (2), 159-175.?[ Download]

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Hennig-Thurau, Thorsten, Markus Groth, Michael Paul, and Dwayne D. Gremler (2006): Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships, in: Journal of Marketing, 70 (3), 58-73.?[ Download]

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Hennig-Thurau, Thorsten, Kevin P. Gwinner, Dwayne D. Gremler, and Michael Paul (2005): Managing Service Relationships in a Global Economy: Exploring the Impact of National Culture on the Relevance of Customer Relational Benefits for Gaining Loyal Customers, in: Advances in International Marketing, 15 (1), 11-31.?[ Download]

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Working Papers

Gahler, Markus, Jan F. Klein, and Michael Paul (2019): Measuring Customer Experiences: A Text-Based and Pictorial Scale, in: Marketing Science Institute Working Paper Series 2019, Report No. 19-119, 1-53. [ Download]

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Conference Papers

Skamel, Janne G., and Michael Paul (2024):?Corporate Activism and the Effects of Sociopolitical Debate Strategies on Customer Responses, in:?ISMS Marketing Science Conference,?Sydney, AUS.

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Skamel, Janne G., and Michael Paul (2024):?Corporate Sociopolitical Debate Strategies and Customer Responses: The 伟德国际_伟德国际1946$娱乐app游戏iator Strategy as Solution to the Corporate Activism Dilemma, in:?EMAC 2024 Annual Conference,?Bucharest, RO.

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Skamel, Janne G., and Michael Paul (2024):?The Effects of Corporate Sociopolitical Debate Strategies on Customer Responses: Solving the Corporate Activism Dilemma, in:?2024 AMA Winter Academic Conference,?St. Pete Beach, FL.

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Saborowski, Katharina, Maximilian Bruder, and Michael Paul (2023): Segmenting Consumers Based on Subjective Utilities: How to Promote Climate-Friendly Consumer Behaviors Across Countries, in: QUIS18 Conference, Hanoi, VNM.

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Saborowski, Katharina and Michael Paul (2023): Supporting Climate-Friendly Consumer Decisions: A Utility-Based Decision Support Approach, in QUIS18 Conference, Hanoi, VNM.

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Skamel, Janne G., Maximilian Bruder, and Michael Paul (2023): Corporate Sociopolitical Activism Strategies and their Effects on Consumer Attitudes, in: QUIS18 Conference, Hanoi, VNM.?