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100 years of “resistance”? Continuity and change in right-wing populist and far-right communication

About the project

The project examines the change and continuity of right-wing populist and right-wing extremist self-articulation and enemy image construction from a communication science perspective. This involves a comparative analysis of communications from the 1920s and the early 2020s in terms of their content patterns and communication strategies.

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An initial focus of the project is provided by analyzing right-(sextremist) (media) narratives and iconographies along the symbolic and historically charged communicative figure of "resistance". The analysis focuses on communicative strategies directed both internally and externally for a) ideological identity work, b) mobilization and c) the dissemination and normalization of (dis-)information. The second focal point is Bavaria, in particular Munich as the historical nucleus of National Socialism. It examines how actors from the right-wing populist and far-right spectrum in Germany? past and present? articulate themselves and to what extent references to Munich, Bavaria or history play a role in spreading their interpretations of the world or making them appear legitimate.?Thirdly, mainstreaming, i.e. the normalization and implementation of right-wing extremist interpretations of social reality in the broader social discourse (including the associated figures of speech, images and argumentative patterns) is examined as a key goal of right-wing extremist propaganda. Empirically, historical-hermeneutic document and media analyses are carried out for the 1920s, and qualitative content analyses of social media communication (especially on Telegram) and referenced media for the 2020s. The comparison between the time periods is based on discourse analysis.
Through its diachronic comparative perspective, the project makes it possible for the first time to identify developments, changes and recurring elements in the communication of right-wing extremist actors around the figure of "resistance".
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The project is part of the Bavarian research network?? . Scientists from eleven Bavarian universities, higher education institutions and non-university research institutions are working together in this network to shed light on right-wing extremism in Bavaria in all its facets. The network is funded by the Bavarian State Ministry of Science and the Arts. In addition to the 伟德国际_伟德国际1946$娱乐app游戏 of Augsburg, the Ludwig Maximilians 伟德国际_伟德国际1946$娱乐app游戏, the Universities of Regensburg and Passau, the Academy of Fine