Study & Service
For Prof. Paul and his team, providing high-level education is a top-priority issue. This refers to both teaching students in class as well as to mentoring them when it comes to writing papers and theses. We aim to provide knowledge and skills that are both theoretically and methodologically sound and practically relevant.
Current Courses
Lectures
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(applied filters: semester: SS 2025 | institute: Prof. Dr. Michael Paul - Value Based Marketing | course types: Vorlesung, Vorlesung + ?bung)
| name | lecturer | type | language |
|---|---|---|---|
| International Marketing |
Karin Gall |
Vorlesung | englisch |
| Marketing |
Michael Paul, Maximilian Bruder |
Vorlesung | deutsch |
| New 伟德国际_伟德国际1946$娱乐app游戏ia Marketing: Principles |
Pascal Raczek, Janne Geertje Skamel |
Vorlesung + ?bung | englisch |
| Advanced Value Based Marketing |
Michael Paul, Maximilian Bruder |
Vorlesung + ?bung | englisch |
| Industrial Services Management |
Karin Gall |
Vorlesung | englisch |
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Seminars
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(applied filters: semester: SS 2025 | institute: Prof. Dr. Michael Paul - Value Based Marketing | course types: Seminar, Pflichtseminar, Proseminar, Proseminar mit ?bung, Hauptseminar, Hauptseminar mit ?bung, Oberseminar, Projektseminar)
| name | lecturer | type | language |
|---|---|---|---|
| Services Marketing: Research (Bachelor) |
Fijon Itzenga, Elisabeth Flores |
Seminar | englisch |
| Industry Analysis |
Elisabeth Flores |
Seminar | englisch |
| New 伟德国际_伟德国际1946$娱乐app游戏ia Marketing: Case Studies |
Maximilian Bruder, Janne Geertje Skamel |
Seminar | englisch |
| Services Marketing: Research (Master) |
Michael Paul, Fijon Itzenga |
Seminar | englisch |
Course Overview
Bachelor
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Winter Term
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| Course | Type | Credits | Contact Person | Important Notes |
| Einführung in die Wirtschaftswissenschaften (E-BWL) | Lecture | 5 |
Karin Gall |
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| Services Marketing: Principles | Lecture | 5 | Maximilian Bruder | ? |
| Services Marketing: Tutorial | Tutorial | - | Maximilian Bruder | ? |